CT Green Real Estate

Empowering you to make Smart Decisions

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For Sale Signs Are Simple Yet Effective

When bringing a home onto the market, every once in a while a seller opts not to put in a yard sign. It may seem like an awfully old-fashioned marketing method, but that sign remains one of the most effective tools we recommend to attract buyers.  Not only does the yard sign make it easy for realtors and buyers to spot your home, it can attract that one buyer that you may not have reached otherwise.

Today’s buyer is more independent than in the past and will look at more properties on their own even while signed with a buyer broker.  This involves looking on-line to see what is on the market and not only going to open houses but also doing drive-bys prior to their Realtor setting up a showing.  When buyers are driving around the neighborhood, your yard sign creates more exposure for your home. Continue reading


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Inspecting Your Home Before You Put It On The Market

When the time nears to sell your Fairfield County home, getting an advance home inspection is one extra bit of due diligence that can ensure a smooth selling process and help maximize your selling price. While not advisable for everyone, this is particularly valuable when yours is an older home, when you have lived in your home for a long period of time and if your are not absolutely positive that your home is in tip-

top condition.  With so much uncertainty in the economic environment today, buyers are reluctant to take on the additional expense of a home that has a laundry list of maintenance issues.  I, therefore, advise you to become knowledgeable about the state of your home and do whatever you can to bring it to the best possible condition. Continue reading

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3 Easy Things To Prepare Your Home For Sale

When getting ready to list your home for sale, here are three of my favorite inexpensive fixes that I recommend to my clients in Fairfield County:

1. Painting walls in pale neutral colors.  Freshly painted walls erase years of wear from any room. While you may personally prefer rich or bright colors, potential buyers may not. Beyond ensuring that rooms look as big, bright and airy as possible, you want potential buyers to picture spaces where their furnishings will fit in without redecorating. Pale beige or grey rooms work with furnishings of all colors, and wind up appealing to the greatest number of potential buyers. Continue reading

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Marketing The New Features Of Your Home

A great real estate agent must possess strong business skills, knowledge of the market and experience handling the psychological aspects of buying and selling a home too. The latter includes understanding the way prospective buyers think about their search for a future home, how they are likely to react to different forms of presentation, and what builds or detracts from the value they assign to your property.

Here’s an interesting example of how psychology can affect a real estate transaction. It comes from a study done at the University of Texas, Real Estate Finance and Development Program. A couple of years back, they began conducting some psychological studies, and one of them used sophisticated statistical tools and a huge sample of real estate transactions.
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What Is Listing Syndication?

Listing Syndication” is the term used when third parties – including big Internet outfits like Zillow and Trulia — take local real estate agents’ listings and put them up on their national websites.  This is beneficial because the more exposure for your home the better.  However, there are some drawbacks to understand whenever you are looking for a property and when you put your own Fairfield County home up for sale.

For house-hunters, the biggest issue with syndicators is information that is either out-of-date or inaccurate. Continue reading