When bringing a home onto the market, every once in a while a seller opts not to put in a yard sign. It may seem like an awfully old-fashioned marketing method, but that sign remains one of the most effective tools we recommend to attract buyers. Not only does the yard sign make it easy for realtors and buyers to spot your home, it can attract that one buyer that you may not have reached otherwise.
Today’s buyer is more independent than in the past and will look at more properties on their own even while signed with a buyer broker. This involves looking on-line to see what is on the market and not only going to open houses but also doing drive-bys prior to their Realtor setting up a showing. When buyers are driving around the neighborhood, your yard sign creates more exposure for your home. Continue reading